- We are responsive to the market:
- While we have a physical window with properties to view, Equity Focus is premised on the needs, desires and preferences of the twenty first century marketplace. Therefore, Internet marketing is playing an increasing role in how we promote and market properties.
- We concentrate on what we do best:
Our core skills are in selling real estate, assisting buying decisions and in property development. We leave peripheral activities – for example rent roll and property management to carefully chosen industry associates.
- Having carefully developed our ‘people skills’ over many years, we make sure we use them:
It is an old truism that people buy from people – and that core understanding underpins our approach to everyone we come in contact with – buyers as well as sellers. We are friendly, likeable and trustworthy. People tell us that it shows, and these simple, basic personal strengths make all the difference in creating successful results. - We maintain our ethics at all times, and in all situations:
Honesty is the best policy, and we couple that with an open handed approach in all our business dealings. We never consider ‘buying’ listings by inflating property values. That is a short term tactic which invariably leads to disappointment and time wasted for all parties. - Relationships mean everything in business:
Our client focused approach and desire is to serve people who come to us to the very best of our ability, bears handsome dividends. - We are very clear about our role. We are in business to represent our sellers:
There is no confusion in our mind when it comes to negotiating a sale. We are here to represent those who have trusted Horizon gulf to sell their property. Through knowledge, experience and sheer ability to negotiate, we aim to secure the highest price for a property that the current market conditions will allow. - We always work towards building ‘win win’ solutions:
The art of negotiation is not about enabling one party to win at the expense of another. It is all about finding a resolution which is reasonable and meets the respective needs of the various parties concerned. Horizon gulf focuses on engineering acceptable win win solutions. Patience is a virtue More After many years of hands on experience in a real estate market, which has inevitably experienced a whole series of cyclical ups and downs, we have come to the conclusion that the big picture is best served by getting the basics right every time. Horizon gulf does not cut corners; we are professional, thorough and consistent – and have a track record of success across all market conditions. - We put the hours in:
With an unashamed hard working attitude, Horizon gulf has built a team, which thoroughly understands that success in real estate can never be a flash in the pan. It is never an accident. It is the result of following tried and tested systems, doing the work on the ground, making the calls and relating to people at an exceptionally professional level. - By focusing on the interests of others, and ‘doing the right thing’, the rewards for Equity Focus are a natural consequence of our hard work and expertise:
It is a principle of Universal Law that you reap what you sow. We treat others as we expect to be treated ourselves, and the clients discover that they know exactly where they stand.
– Our core capabilities include:
- Acquisition of stabilized, core plus, and value-added industrial and office properties
- Speculative ground-up development
- Development and Construction Management
- Resort and Golf Course Development
- Property Management
- Strategic Real Estate Consulting
- Financing
- Asset and Investment Management